Part 2: Applications: Dating, Financial, Health and Wellness, ADHD, Homework, Education, Life, Relationships and Sports Coaching

Dating Coaching

Dating coaches offer coaching and related products and services to improve their client’s success in dating and relationships.

Financial Coaching

Financial coaching is a relatively new form of coaching that focuses on helping clients overcome their struggle to attain specific financial goals and aspirations they have set for themselves.

Financial coaching is a one-on-one relationship in which the coach works to provide encouragement and support aimed at facilitating attainment of the client’s financial plans.

A financial coach, also called money coach, typically focuses on helping clients to restructure and reduce debt, reduce spending, develop saving habits and develop financial discipline.

In contrast, the term financial advisor refers to a wider range of professionals who typically provide clients with financial products and services.

Although early research links financial coaching to improvements in client outcomes, much more rigorous analysis is necessary before any causal linkages can be established (Collins, Olive and O’Rourke, 2013).

Health and Wellness Coaching

Health coaching is becoming recognised as a new way to help individuals “manage” their illnesses and conditions, especially those of a chronic nature (Engel, 2011).

The coach will use special techniques, personal experience, expertise and encouragement to assist the coachee in bringing his/her behavioural changes about, while aiming for lowered health risks and decreased healthcare cost (National Society of Health Coaches, 2015).

The National Society of Health Coaches (NSHC) has differentiated the term health coach from wellness coach (National Society of Health Coaches, 2015).

According to the NSHC, health coaches are qualified “to guide those with acute or chronic conditions and/or moderate to high health risk”, and wellness coaches provide guidance and inspiration “to otherwise ‘healthy’ individuals who desire to maintain or improve their overall general health status” (National Society of Health Coaches, 2015, p.1).

ADHD Coaching

The concept of ADHD coaching was first introduced in 1994 by psychiatrists Edward M. Hallowell and John J. Ratey in their book ‘Driven to Distraction’ (Hallowell and Ratey, 2011).

ADHD coaching is a specialised type of life coaching that uses specific techniques designed to assist individuals with attention-deficit hyperactivity disorder.
The goal of ADHD coaching is to mitigate the effects of executive function deficit, which is a typical impairment for people with ADHD (Barkley, 2012).

Coaches work with clients to help them better manage time, organise, set goals and complete projects (Hamilton, 2011).

In addition to helping clients understand the impact ADHD has had on their lives, coaches can help clients develop “work-around” strategies to deal with specific challenges and determine and use individual strengths.

Coaches also help clients get a better grasp of what reasonable expectations are for them as individuals, since people with ADHD “brain wiring” often seem to need external mirrors for accurate self-awareness about their potential despite their impairment (Knouse et al., 2005).

Unlike psychologists or psychotherapists, ADHD coaches do not provide any therapy or treatment: their focus is only on daily functioning and behaviour aspects of the disorder (McCarthy, 2015).

The ultimate goal of ADHD coaching is to help clients develop an “inner coach”, a set of self-regulation and reflective planning skills to deal with daily life challenges (Shenfield, 2014).

A 2010 study from Wayne State University evaluated the effectiveness of ADHD coaching on 110 students with ADHD.

The research team concluded that the coaching “was highly effective in helping students improve executive functioning and related skills as measured by the Learning and Study Strategies Inventory (LASSI)” (Parker, Sawilowsky and Rolands, 2010, p.3).

Yet, not every ADHD person needs a coach and not everyone can benefit from using a coach (Koretsky, 2012).

Homework Coaching

Homework coaching focuses on equipping a student with the study skills required to succeed academically.

This approach is different from regular tutoring which typically seeks to improve a student’s performance in a specific subject (Maslin Nir, 2010).

Education Coaching

Coaching in education is seen as a useful intervention to support students, faculty and administrators in educational organisations (Nieuwerburgh, 2012).

For students, opportunities for coaching include collaborating with fellow students to improve grades and skills, both academic and social; for teachers and administrators, coaching can help with transitions into new roles (Nieuwerburgh, 2012).


Life coaching is the process of helping people identify and achieve personal goals through developing skills and attitudes that lead to self-empowerment (Neenan, 2018).

Although life coaches may have studied counselling psychology or related subjects, a life coach does not act as a therapist, counsellor or health care provider, and psychological intervention lies outside the scope of life coaching.


Relationship coaching is the application of coaching to personal and business relationships (Yossi and Cox, 2015).

Sports Coaching

In sports, a coach is an individual that provides supervision and training to the sports team or individual players.

Sports coaches are involved in administration, athletic training, competition coaching and representation of the team and the players.

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